by admin | Aug 30, 2023 | Content, Podcast
In this episode, we dig into what exactly is involved in Keyword Matching. We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these. We also discuss Negative keywords and how they can...
by admin | Aug 23, 2023 | Content, Podcast
In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns. Understanding this dynamic will make a big difference to the success of your shopping campaigns.
by admin | Aug 16, 2023 | Content, Podcast
Join us as we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign’s performance.
by admin | Aug 9, 2023 | Content, Podcast
Today we are here to take the mystery out of Search Impression Share for Google Shopping campaigns. We’ll break it down and help you optimize your campaigns.
by admin | Aug 6, 2023 | Blog, Content
Every second, Google processes over 40,000 search queries! That’s a staggering amount of queries, and in this sea of search, how can you make sure that your little piece of the pie stands out? By using different types of keywords to get different results, of...
by admin | Aug 2, 2023 | Content, Podcast
Want to take your Performance Max campaigns to the next level? Today, Dan and Glen discuss the extra items that you can use to help improve your Performance Max campaigns. We explain what assets are available and how to apply them to your campaign.
