In this episode of the Focus Your Ads podcast, we explore the fascinating world of AI and its impact on advertising. Despite some vocal challenges, our host teams up with some amazing AI technology, including ChatGPT and Descript, to discuss and demonstrate the power of AI in creating compelling content and improving advertising efforts. With the help of these cutting-edge tools, we dive into how AI can be used to improve your Google Ads account, including re-writing ad copy, generating specific ideas for headlines or opening sentences, and crafting persuasive arguments that highlight the unique value of your product or service. We explore two powerful copywriting techniques, the AIDA and PAS formulas, and illustrate how AI can be leveraged to generate more effective ads that resonate with your target audience and drive more conversions. Join us for a unique and insightful podcast episode that delves into the future of advertising and the role of AI in transforming the way we create and consume ads.
Script
Welcome to the Focus Your Ads podcast! Today, my voice isn’t at its best, but I still wanted to create an episode that focuses on AI and its impact on advertising. To make this episode possible, I’ve teamed up with some amazing AI technology, including Chat G P T and De-Script.
It might seem a bit unusual, but my goal for this podcast is to discuss the topic of AI while also demonstrating its capabilities through the use of AI technology. By utilizing tools like Chat G P T and De-Script, I’m able to showcase the power of AI in creating compelling content and improving advertising efforts. So, while it may be a bit meta, I hope that this approach will help to illuminate the potential of AI. It will also save my voice.
Chat G P T has taken my outline and created a script. Meanwhile, De-Script has transformed my text into speech. I’ve then went in and tweaked some things to ensure everything is accurate.
In today’s episode, we’re going to discuss how AI can be used to improve your Google Ads account. Let’s dive in!
One way that AI can improve your ad copy is by re-writing your ad. Chat G P T can use natural language processing techniques to analyze and understand the content of the ad copy, including the tone, language, and structure of the text. It can then use machine learning algorithms to generate alternative versions of the ad copy that are tailored to the specific target audience and advertising goals. Chat G P T can also generate ideas for headlines or opening sentences that are more likely to make the ad stand out and get noticed, and it can help you generate more specific details or persuasive arguments that highlight the unique value of your product or service. By inputting specific keywords or phrases, you can guide Chat G P T to focus on certain aspects of your ad copy and generate more relevant and targeted responses that are more likely to resonate with your target audience.
To demonstrate how AI can produce effective headlines, let’s take a look at an example.
Imagine we’re selling a toaster with 4 slots, a digital display, high-tech sensors to prevent burning, and a durable stainless steel construction. Here’s a possible headline: “Upgrade your mornings with our 4-slot toaster – now with high-tech sensors to ensure the perfect toast every time!”
Now, let’s create another example using a product that Chat G P T has chosen. Say, for example, that we’re promoting a new line of fitness equipment. Here’s a potential headline: “Get fit and feel great with our new line of fitness equipment – designed to help you achieve your goals faster than ever before!”
Here’s another example for a skincare product: “Achieve radiant, glowing skin with our all-natural skincare line – formulated with the finest, most nourishing ingredients for healthy, beautiful skin!”
Now, let’s create a short spoken advertisement for one of the products above. For the fitness equipment example, we might say: “Are you ready to take your fitness routine to the next level? Our new line of equipment is designed to help you achieve your goals faster than ever before. From high-intensity training to low-impact workouts, we have everything you need to get in shape and feel great. Visit our website today to learn more!”
There are several inputs you can use to change the way Chat G P T responds to a request, depending on your specific advertising needs. Here are some examples of inputs that you can use to customize your responses:
1. Tone: You can choose the tone of your response, whether you want it to be formal or informal, friendly or serious. The tone of your response will depend on the type of message you want to convey and the personality of your brand.
2. Keywords: You can input specific keywords or phrases that you want to include in your response. These keywords can help Chat G P T generate more relevant and targeted responses that are more likely to resonate with your target audience.
3. Audience: You can provide Chat G P T with information about your target audience, such as their age, gender, location, or interests. This information can help Chat G P T generate responses that are more tailored to your specific audience and more likely to be effective.
4. Brand personality: You can provide Chat G P T with information about your brand personality, such as whether it’s playful or serious, modern or traditional, etc. This information can help Chat G P T generate responses that align with your brand’s overall personality and voice.
5. Ad format: You can specify the type of ad format you are using, such as a search ad, display ad, or video ad. Chat G P T can then generate responses that are more relevant to the specific ad format and more likely to be effective in that context.
By customizing these inputs, you can ensure that Chat G P T generates responses that are specifically tailored to your brand and advertising needs. This can help you create more effective ads that resonate with your target audience and drive more conversions.
Let’s delve into different copywriting formulas that you can use in combination with Chat G P T. One is the AIDA formula. Let’s provide an illustration to help you better understand how it works.
The AIDA formula is a popular copywriting technique used to create compelling ad copy that captures the attention of the audience and convinces them to take action. The acronym AIDA stands for Attention, Interest, Desire, and Action. Each stage of the formula represents a specific goal for your ad copy, and by following this formula, you can create ads that are more likely to convert.
Now, let’s talk about how we can use Chat G P T to improve ad copy using the AIDA formula. Here are some examples:
1. Attention: To grab the attention of your audience, you can input attention-grabbing keywords or phrases that are likely to capture their interest. Chat G P T can generate ideas for headlines or opening sentences that are more likely to make your ad stand out and get noticed.
2. Interest: To maintain the interest of your audience, you can input details about your product or service that are likely to be interesting and relevant to your target audience. Chat G P T can help you generate more specific details about your product or service that can help convince your audience to keep reading or watching your ad.
3. Desire: To create desire for your product or service, you can input information about the benefits of your product or service that are likely to resonate with your target audience. Chat G P T can help you generate ideas for persuasive statements or arguments that highlight the unique value of your product or service.
4. Action: To encourage your audience to take action, you can input specific calls to action that are clear and compelling. Chat G P T can help you generate ideas for calls to action that are more likely to motivate your audience to click on your ad or make a purchase.
By using Chat G P T to improve your ad copy using the AIDA formula, you can create more effective ads that are more likely to convert. Chat G P T can help you generate more engaging headlines, persuasive arguments, and clear calls to action that can help you achieve your advertising goals.
As an example, consider the following.
Let’s say you’re selling a new line of vegan protein bars. Here’s an example of how you can use the AIDA formula with Chat G P T to create more effective ad copy:
Attention: “Are you tired of bland protein bars that taste like cardboard? Introducing our new line of vegan protein bars that are both delicious and nutritious!”
Interest: “Our protein bars are made with high-quality vegan ingredients that are packed with protein, fiber, and other essential nutrients. They’re perfect for anyone who wants to stay healthy and satisfied on the go.”
Desire: “With flavors like chocolate chip cookie dough and peanut butter chocolate, our protein bars are sure to satisfy your cravings and keep you energized throughout the day. And because they’re vegan, you can feel good about what you’re putting into your body.”
Action: “Try our new line of vegan protein bars today and experience the difference for yourself! Visit our website to order now and enjoy free shipping on your first purchase.”
By following the AIDA formula and using Chat G P T to generate more specific details and persuasive arguments, you can create more effective ad copy that is more likely to convert. This example uses attention-grabbing language, highlights the unique value of the product, and includes a clear call to action that motivates the audience to take action.
Now let’s shift our focus to the PAS ad copy formula. The PAS formula stands for Problem, Agitate, Solution, and is an effective technique for creating ad copy that speaks to your audience’s pain points and offers them a solution. Let’s take a closer look at how we can use AI to create ad copy using the PAS formula.
First, let’s consider the “problem” stage of the formula. Here, you want to highlight the pain point or issue that your audience is experiencing. With AI, you can input specific keywords or phrases related to your product or service and generate ideas for ad copy that emphasizes the problem or challenge that your target audience is facing.
Next, in the “agitate” stage, you want to make the problem more acute by emphasizing the negative consequences of not solving the issue. With AI, you can generate more specific details or examples that help amplify the negative impact of the problem or challenge.
Then, in the “solution” stage, you want to present your product or service as the solution to the problem. With AI, you can input the unique benefits or features of your product or service and generate ad copy that highlights how your offering can help solve the problem or challenge.
Here’s an example of how AI can create ad copy using the PAS formula for a skincare product:
Problem: “Are you tired of trying different skincare products that don’t work? Do you struggle with blemishes, dryness, or other skin issues that seem impossible to solve?”
Agitate: “It can be frustrating and even embarrassing to deal with skin problems. You might avoid social situations or feel self-conscious about your appearance, which can affect your confidence and overall well-being.”
Solution: “Our all-natural skincare line is designed to tackle even the toughest skin problems. Formulated with the finest ingredients and backed by years of research, our products are safe, effective, and easy to use. Say goodbye to bad skin days and hello to radiant, healthy skin!”
By using AI to create ad copy that follows the PAS formula, you can create more effective ads that are more likely to resonate with your target audience and drive conversions.
While the PAS formula can be very effective in creating ad copy, it’s important to keep in mind the limitations of the ad format you’re using. For example, Google Ads has character limits for ad headlines, descriptions, and other elements, so you may not always be able to use as much text as you would like.
However, the key concepts of the PAS formula can still be applied to improve your ad copy, even within the character limits of the ad format. For example, you can use AI to generate shorter headlines that still emphasize the problem, agitate the issue, and present the solution in a compelling way. Similarly, you can use AI to create shorter descriptions or product titles that highlight the unique value of your offering and speak to your target audience’s pain points.
It’s also important to remember that a great ad can only take you so far – ultimately, the success of your advertising campaign depends on the quality of your landing page and product title/description. By using AI to improve these elements, you can create a more cohesive and effective advertising campaign that delivers better results. AI can help you generate more persuasive product titles, more informative product descriptions, and more user-friendly landing pages that make it easier for your customers to convert.
While the length of your ad copy may be limited, the concepts of the PAS formula can still be applied to create more effective ad copy. By using AI to improve other elements of your advertising campaign, such as your product titles, descriptions, and landing pages, you can create a more cohesive and effective advertising strategy that delivers better results.
In this episode, we explored how AI can be used to improve ad copy and advertising efforts. We demonstrated how Chat G P T can re-write ad copy, generate effective headlines, and create more specific details or persuasive arguments that highlight the unique value of your product or service. We also discussed how the AIDA and PAS formulas can be applied to create more effective ad copy, and how AI can be used to improve other elements of your advertising campaign, such as your product titles, descriptions, and landing pages. By utilizing the power of AI, you can create a more cohesive and effective advertising strategy that delivers better results. Thank you for listening, and don’t forget to subscribe and leave us a review!